I ran across a poster outside my office today encouraging me to 'Celebrate Buy Nothing Day', in what I would learn from the "Adbusters" website is an attempt to raise awareness of North America's rampant consumerism. I guess I've heard about this other years without much consideration, but I had no idea how seriously this endeavour is pursued around the world.
If you didn't know, "Buy Nothing Day" is this Friday, and is held every year to draw attention to the consumerism that's going to destroy the world, one Nike shoe at a time.
If you haven't guessed from the title, I'm skeptical of its effectiveness.
There are two types of people that will buy nothing this Friday:
1) people with no money
2) people with enough money to stock up on everything they need the day before
Those in the first group aren't likely willing participants, but those from the second aren't exactly making a huge sacrifice, either. The people engaged in this ridiculous exercise are fools to think they've proven anything by planning a single day of no purchases months in advance. I've probably been engaged in dozens of "buy nothing" days this year by chance, so what's the point of planning another?
"Ah, but Daniel, the point is only to raise awareness of the real issues" Okay, fine - but why aren't these supposedly enlightened consumer activists telling people the real story, and treating consumers like adults? Why resort to stupid campaigns and publicity stunts in addressing a serious issue?
I had to laugh when I read that their television advertisement was rejected by MTV. Apparently the hypocrisy of asking corporate media to support a campaign that openly promotes the rejection of corporate media wasn't lost on the folks at MTV, who've since been labelled "corporate censors" by the "culture jamming" Adbusters.
If only it were a simple and individual activity, I wouldn't mind it so much. However, not only do activists...
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