Mowich Mowich:
It will be interesting to see what happens to Hallmark's market share in light of this controversy.
If they abandon their core audience of Christian conservative and traditional leaning women then they're going to be
fucked.
https://www.thrillist.com/entertainment ... ccess-2017$1:
The formula is designed to reach the channel's target demographic, women in middle America aged 25-54. In an interview with the Los Angeles Times, Bill Abbott, chief executive of Hallmark's parent corporation Crown Media, said that his company is simply playing off of mainstream TV's desire to create more provocative, award-winning shows. As network cable channels move toward edgier programming, Hallmark plays to the strength of their "family-friendly" brand. Anyone who believes the War on Christmas is real has only to tune in for a few moments to rest easy knowing there are people fighting on behalf of tradition.
And, year after year, Hallmark continues to dominate network ratings. While most primetime cable networks saw ratings decline in the second quarter of 2017, Hallmark Movies and Mysteries was already up 23%. In fact, Hallmark was the only non-news channel to see substantial viewer growth last year, and the mainstream media has taken notice: In the past three months alone, the aforementioned Wall Street Journal and the Los Angeles Times, plus Business Insider, have all written features covering the astonishing success of the Hallmark Channel in a climate of media turbulence and uncertainty.