Sunnyways Sunnyways:
The US alt-right is an ethnic movement; racism is the point and they would not deny it.
Depends on what you're calling "Alt-right." I've heard people like Faith Goldi or Lauren Southern called alt-right. They're not.
But the right happens in layers. Those aware of that might try to make a distinction and settle for the term alt light for people like Goldi or Southern. Alt-lighters are nationalistic but not white nationalists. They're pro values and standards that traditionally kept the west strong, but they're not racist. They would strengthen the borders but not kick out all the brown people as those calling them "alt-right' would like you to believe.
Then you have the kind of meme trollers like the Milophiles or the Kekistanis. They don't necessarily have to have a right or a left. They can more just be in it for Lolz (as they say.)
There is a kind of Charlottesville fringe that is exactly what you'd like to point to as some sort significant right-wing movement. They're much smaller and more scattered than what you believe. However, the current hyper-attention of the mainstream media's strident calls and pointed fingers has been attracting more pliable dunderheads to them. If the left really wanted to defeat them they'd ignore them and they'd dissolve in entropy, but they don't. The regressive left wants a right-wing boogeyman.
I'm starting to think there's another layer though.
Have you heard the terms "civic nationalism?" Well these guys I'm going to tell you about aren't exactly that, but it's where they like to hang their hats while they subtly push farther to the fringe.
They're a layer between "Alt-light" and the alt-right fringers. They might have points, but they might be dangerous. In my head, I'm calling them the 'approach with caution' right.
They go through the motions of making supported arguments. They'll pepper their arguments with 'out their buttholes' trivia bits that have varying bits of import or credibility, but they won't cross over blatantly to the alt-right fringe with outright racism. It's more like they'll point at it and go "Hmmm..." They make arguments like conspiracy theorists and they can go there too. The other day I heard one considering how much might have been correct about Pizzagate.
They're not racists, or are they? They hide behind the trappings of free speech and under an umbrella of fabricated rationality they consider what the reasonable might self-censor.
It's like they'll slip in the racist buzzwords while appearing to be saying 'let's be intellectual about this.' They're quietly growing and might be dangerous. You guys thinking of yourself as moderate or mainstream are making a mistake by not noticing them with specificity.
If you'd like an example of how they can be persuasive and sneak in the racism while appearing to talk about something else. Go to the 34 minute mark of the one below.