[Newsbot]

Title: New jerseys bedevil NHL fans' fashion sense
Category: Sports
Posted By: Strutz
Date: 2017-06-20 22:05:26
Canadian

[Strutz]

$1:

After Adidas was named the official NHL outfitter for the 2017-18 season, the hockey community was waiting in anticipation for the release of a new style of jerseys.

Adidas, which took over from Reebok after 10 years, has redesigned all 31 jerseys — both home and away versions.

It's definitely not about the game anymore. It's about merchandising. Just think about how many people will get sucked in to buying new jerseys.

[Thanos]

Sports collectibles market has always been very successful at separating suckers from their money.

[Coach85]

Strutz Strutz:

$1:

After Adidas was named the official NHL outfitter for the 2017-18 season, the hockey community was waiting in anticipation for the release of a new style of jerseys.

Adidas, which took over from Reebok after 10 years, has redesigned all 31 jerseys — both home and away versions.

It's definitely not about the game anymore. It's about merchandising. Just think about how many people will get sucked in to buying new jerseys.

The quality of the game and personalities have created a killer market for merch. The league, teams, and players can make more money.

[bootlegga]

Strutz Strutz:

$1:

After Adidas was named the official NHL outfitter for the 2017-18 season, the hockey community was waiting in anticipation for the release of a new style of jerseys.

Adidas, which took over from Reebok after 10 years, has redesigned all 31 jerseys — both home and away versions.

It's definitely not about the game anymore. It's about merchandising. Just think about how many people will get sucked in to buying new jerseys.

It's always been that way - at least here in Edmonton.

Every time they draft the 'new hope', hundreds, if not thousands, of suckers rush out and buy new sweaters with his name on it.

It happened in the 80s with Gretzky, Messier, Coffey, and Fuhr and continued through the 90s with Smyth and Arnott, then again in 2006 with the Cup run and again in the past few years with Eberle, Hall, Nugent-Hopkins and finally McJesus.

Then to mix things up, they change the sweater slightly every other couple of years, adding more orange, changing the blue from light to navy, add a 'third' sweater, etc.