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<strong>Written By:</strong> harrisp
<strong>Date:</strong> 2005-05-10 09:33:00 <a href="/article/6334866-i-laughed-and-laughed-">Article Link</a> Further, ‘reality’ shows like ‘The Apprentice’ and ‘Survivor’ are apparently teaching the (largely North American) audience all sorts of practical and social skills and stretching their minds. In fact, Johnson says that television is successfully providing the “cognitive benefits conventionally ascribed to reading: attention, patience, retention, the parsing of narrative threads. Over the last half century, programming on TV has increased the demands it places on precisely these mental faculties.”<p> I’m at a disadvantage here because I have never seen any of the programs noted above. In fact, I’m not sure I have actually watched any US-based programming since late in 2004. No wonder I’m not feeling particularly bright lately. <p> The last time I can recall turning on the box at all was to watch Paul Martin dance a rhetorical jig in front of a blasé nation in his attempt to either convince Canadians that he knew nothing about what went on in the sponsorship program, or to beg forgiveness that after nine years as Finance Minister he knew nothing about what went on in the sponsorship program. Now here was the real power of television: a man who is usually unable to speak without stammering and looking shifty managed to stare straight at the camera and speak for seven or eight minutes without a single fumble. And without having that where-is-the-nearest-exit appearance he often has. His performance was pre-recorded to ensure that all the tell-tale Paul Martin trademarks were gone and to help this plaintive appeal to save his job look, well, Prime Ministerial. But I digress.<p> I am willing to take Johnson’s word that these programs have more complex story lines than, say, ‘Bonanza’ (for those of you too young to know this one, do a Google search). And I’m willing to accept that Johnson is correct in his assumption that the audience is grasping the plots. <p> But so what? He offers no evidence to support that television isn’t simply catching up to the intelligence level of the audience, rather than the other way around. <p> Johnson writes:<p> <i>Kids and grown-ups each can learn from their increasingly shared obsessions. Too often we imagine the blurring of kid and grown-up cultures as a series of violations: the 9-year-olds who have to have nipple broaches [sic] explained to them thanks to Janet Jackson; the middle-aged guy who can't wait to get home to his Xbox. But this demographic blur has a commendable side that we don't acknowledge enough. The kids are forced to think like grown-ups: analyzing complex social networks, managing resources, tracking subtle narrative intertwinings, recognizing long-term patterns. The grown-ups, in turn, get to learn from the kids: decoding each new technological wave, parsing the interfaces and discovering the intellectual rewards of play. Parents should see this as an opportunity, not a crisis. Smart culture is no longer something you force your kids to ingest, like green vegetables. It's something you share.</i><p> The reason for the vast improvement in the intellect of the audience is, according to Johnson, something known as ‘multi-threading’. It means the audience is being asked to keep track of more than one story line simultaneously, something they were apparently not asked to do, or unable to do, before the arrival on the scene of a program called ‘Hill Street Blues’ (also one I have never seen --- do you get the sense I am culturally bereft?).<p> Johnson’s claim that television is a tool for brain-enhancement is hard to grasp from his article. In fact, his real point appears to be that television does a fabulous job these days of getting you to watch more television and, therefore, more commercial messages (sixteen minutes of them in every US programming hour).<p> Of course, nothing in Johnson’s essay addresses the educational and cognitive-improving aspects of such stellar programming like ‘The Jerry Springer Show’ or ‘Larry King Live’ or any of the ‘yell-at-your-guest’ programs on CNN. Except to remark that “even the junk has improved.” His belief that a few dramas with intricate plots indicates a smartening-up of the audience is a big stretch. <p> Television, as an industry, has traditionally treated its audience like simpletons and has purveyed badly written and puerile nonsense for better than fifty years. There has been the occasional bright light, but all too rare and fleeting. For the most part, television has done its primary job well: selling audiences to advertisers. It has not sought to entertain with any level of intelligence, or to educate beyond simplistic trivia, or to foster ethics or moral improvement for any purpose other than to sell to advertisers. Even the news and ‘educational’ programs have this as their sole reason to live.<p> I am certainly willing to accept that there is some programming that requires more attention than earlier shows. And I’m willing to accept that some of it is better written and more complex than in the past. But Johnson offers no evidence, because he can’t I think, that the audience is, in fact, any smarter than it has ever been. <p> Even if plots are more complicated, it seems unlikely that they are stretching the audience beyond the levels of intellect they already had. This is non-participatory, non-imaginative, right-before-your-very-eyes programming that requires nothing more than to watch with the same intensity that one might watch a hockey game. Not much there to stretch the mind.<p> And most important: there is certainly no evidence to support that people are becoming any smarter in general than they were previously --- for <i>any</i> reason, let alone because of television.<p> Two things I was able to conclude from Johnson’s article: watching television is smart for him, since he gets paid for it; and even if watching television can make you smarter, reading the Sunday New York Times clearly doesn’t.<p> [Proofreader's note: this article was edited for spelling and typos on May 10, 2005] | |
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