Fire & Flower Launches Pilot with Alimentation Couche-Tard Through Circle K Co-Located StoresFire & Flower Holdings Corp. and its wholly-owned subsidiary Fire & Flower Inc. (TSX: FAF) (OTCQX: FFLWF), today announced the openings of its first two cannabis retail stores adjacent to Circle K locations in the province of Alberta.
Through this initiative, Fire & Flower is expected to benefit from high traffic Circle K locations to deliver an unprecedented level of convenience to cannabis customers, maximizing the benefit of the Spark PerksTM program and Spark FastlaneTM online ordering services at conveniently located stores.
The two stores in Calgary and Grande Prairie are expected to be the first of additional opportunities to co-locate cannabis retail stores in the future. The co-located stores will be owned and operated by Fire & Flower and are separate from the adjacent Circle K in accordance with all applicable regulations. It is anticipated that the Grande Prairie store will open the week of July 6, 2020 and it is anticipated the Calgary store will open the week of July 13, 2020.
Information on the co-located stores will be available on the Fire & Flower website at
www.fireandflower.com/locations/.
“As we continue to build our relationship with Alimentation Couche-Tard, Fire & Flower is very pleased to be embarking on this initiative together,” shared Trevor Fencott, Chief Executive Officer of Fire & Flower. “We believe that combining convenient pickup locations with digital engagement offered by the Hifyre platform and Spark Perks program presents our customers with a differentiated value proposition in an increasingly competitive cannabis retail market. This approach to innovation in omni-channel and convenience-oriented cannabis retail differentiates Fire & Flower and positions us well to capitalize on both domestic and international opportunities.”
Weed at corner store. What a time to be alive!