I came across this site recently:

"Proud To Be Canadian was started by a small, grass-roots group of concerned citizens who felt it was necessary to show they valued Canada.� "We wanted to be able to look our children in the eyes in twenty years and say we cared enough about Canada to focus on the positive at a time when our future seemed bleak.� Our committee's aim was to motivate young Canadians to reflect on what is important to them and why they are proud of their country."