Wow..this topic jumped in posts.
Could be the age talking, not so certain. Given the increase in patriotic feelings, us as Canadians have never really done that too much in the past, over the last 10 years; I thought the old slogan was still effective and contemporary. It still made a pitch to the Canadiana, and gave rise to the patriotic part. I would think this help to increase sales.
Oh well. As several have commented, things do change, I just hate it when they do.
CJ
PS - First beer was Canadian. Still drinking the stuff when I can afford it, but have settled for the lower quality, although still good, Black Label. Another good M brand.
