Remembrance Day ad gets mixed reviews for making test audience 'feel guilty'

Misc CDN | 181217 hits | Sep 16 11:14 am | Posted by: N_Fiddledog

Veterans Affairs plans to launch a new ad ahead of Remembrance Day 2018, but it has struggled to craft a campaign that doesn't make people "feel guilty" or come off as a recruitment pitch, according to the in-house testing results.

Comments

by Freakinoldguy
Sun Sep 16, 2018 6:39 pm
I have the perfect solution to assuage the guilt of those poor people.

Take a hike down to your local recruiting center and enlist.

You'll feel better about yourself, you'll get rid of that feeling of guilt and you'll do something for your country other than lowering its IQ.
by bootlegga
Sun Sep 16, 2018 8:32 pm
Ugh, people suck.
by Strutz
Mon Sep 17, 2018 12:12 am
WTF? This is one of the most ridiculous articles I have ever read.

The department hired Sage Research Corporation for $62,969 to run ad campaign concepts past some focus groups earlier this year to help choose a new campaign to launch in the lead up to Remembrance Day.

FFS... Seriously, what a freaking waste of money.
by housewife
Mon Sep 17, 2018 2:33 am
"Strutz" said
WTF? This is one of the most ridiculous articles I have ever read.

The department hired Sage Research Corporation for $62,969 to run ad campaign concepts past some focus groups earlier this year to help choose a new campaign to launch in the lead up to Remembrance Day.

FFS... Seriously, what a freaking waste of money.

Couldn’t have said it better
by raydan
Mon Sep 17, 2018 2:38 am
It wouldn't have surprised me if the price tag had been in the millions so when I saw it, my reaction was "is that all"...

...I am SO jaded.

view comments in forum

Page 1

You need to be a member of CKA and be logged into the site, to comment on news.

Share

Advertise

All logos and trademarks in this site are property of their respective owner.
The comments are property of their posters, all the rest © 2023 by Canadaka.net