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Meta restores Instagram and Threads account that tracked Elon Musk's private jet

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[xerxes]

Elon Musk reveals the new Twitter logo, X

Elon Musk has revealed a new logo for Twitter, choosing a “minimalist art deco” X as part of a rebrand of the platform.

The Twitter owner indicated that the design would be altered, tweeting that it “probably changes later, certainly will be refined”. Twitter’s CEO, Linda Yaccarino, confirmed the choice on Monday by tweeting the design and writing: “X is here! Let’s do this.”

The “X” has long been an obsession of Musk’s, and is his name for an “everything app” that he has pledged to launch at some point – with Twitter the likely vehicle. Shortly before buying Twitter in October, Musk described the social media platform as “an accelerant to creating X, the everything app”.

After taking over Twitter in October last year, Musk folded the company into an entity called X Corp, whose parent is X Holdings Corp. This month, the Tesla CEO announced that he was forming a new artificial intelligence company called xAI.

The crowdsourced logo had been posted by Twitter user Sawyer Merritt, the co-founder of a sustainable clothing business, who tweeted that the font had been used for a discontinued podcast. The logo is taken from unicode, an international industrial standard for encoding text characters so that they can be displayed online.

The Twitter logo is based on a unicode font called Blackboard bold, which leaves open questions about whether the logo can be copyrighted or protected as a trademark.

“Companies usually spend large sums of money designing a unique logo to stand out from the crowd, so choosing a standard character that anyone else can use seems very peculiar,” said Alan Woodward, a professor of cybersecurity at Surrey University.

The X concept is modelled on WeChat, the Chinese app that allows users to perform multiple functions, from messaging to ordering a taxi and paying bills. In June last year, Musk reportedly told Twitter staff: “You basically live on WeChat in China. If we can recreate that with Twitter, we’ll be a great success.”

Yaccarino gave some details on Sunday of how she expected X to work, tweeting that the business would be AI-powered and “centred in audio, video, messaging, payments/banking”. As of Monday morning, the desktop version of Twitter was carrying the new logo in place of its signature bird symbol, and the official Twitter account had been changed to the X brand.

[xerxes]

Another stupid decision in the long line of stupid decisions by Elon. Why rebrand something that’s already entrenched itself in the cultural lexicon? Imagine Kleenex changed its name to cum catchers? That’s how insane this change is. Hell, if you type ‘t’ into a web browser it auto fills to twitter. How many porn sites start with ‘x’?

And he wants to turn twitter into a western WeChat? It’s obvious no one has told him that idea will never fly here. No one wants an Omni-app with all of your personal information tied into it. And who would trust corner cutting Elon with that info, or the app to work consistently?

[Scape]

The currency that brands trade in is prestige. Without name recognition your brand is a flyweight. I can understand why he is shifting to the X brand as this is something he has been chasing after for decades now. He is trying to force it to work without laying down the groundwork. This will fail because no one in their right mind would willing hop into the clown car that X/Twitter has become. If he were to sell the whole thing and declare bankruptcy and a new IP with the same staff were hired back on they may have a chance otherwise he is just lighting more billions on fire.

[DrCaleb]

Even the guy who bought NFTs thinks that is the dumbest thing he's heard of.

[Strutz]

A pointless change to a pointless thing.

[xerxes]

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Laura Loomer and Elon in a cage match, let's go!

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Elon Musk’s X is throttling traffic to websites he dislikes